Customer's Guide to Ethical Search Engine Optimisation
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Customer's Guide to Ethical Search Engine Optimisation
A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
Promotion > Ethics and Standards
Jul 30, 2008
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Reviews efforts to create standards for SEO industry and search engine marketing professionals.
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Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
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Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
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