The Classification of Search Engine Spam
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The Classification of Search Engine Spam
Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
Promotion > Ethics and Standards
Jul 30, 2008
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2. Ethics
Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
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Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
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Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
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Describes the action of cloaking and explains why you should not do it.
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