CommercialAlert Complaint to the FTC
17200
CommercialAlert Complaint to the FTC
http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113
Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
Promotion > Ethics and Standards
Jul 30, 2008
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Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
Category:
Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
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Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
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Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
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